The TYPE-3 features the greatest depth of the series with its ability to trace a maximum depth of 3.0m (9-10ft), but it can also perform exceptionally well in the shallower 4-5ft range due to its deflection characteristics. The design minimizes snags in the shallows and perfects the aggressive deflections that trigger bites in and around rock and structure. Instead of “sliding” deflections, which create dead spots in the retrieve, the IxI Shad deflects—hard—but with a “falling forward” posture. The ability to deflect with athleticism and correct form ensures the lure doesn’t lose traction throughout the retrieve, maintaining its size-defying action and ensuring potential bites are not negligently lost.
Ito x Imae Collaboration
These two great powers behind Japan’s modern bass fishing movement, each with their own philosophies, dreams, ideals, and experiences, finally came together to create tools for the next generation. Katsutaka Imae is behind the Imakatsu brand and is the creator of many modern bass fishing techniques—as well as the victor of many high-level bass fishing tournaments throughout Japan. He redefined modern bass fishing as a truly athletic sport and continues to reside at the cutting edge of bass fishing. Yuki Ito, the founder and chief designer of Megabass, introduced countless designs and fishing theories which raised the global standard of modern bass fishing technology, and holds the unique distinction of winning the most Good Design Awards in the fishing industry. He has given birth to many technological advances and trends in bass fishing culture.
The two are very contrasting anglers. In the past they have challenged each other over many opposing theories and preferences, such as CHAMPION vs GAMBLER, athletic bass fishing tournament vs full contact fishing style, lightning matching vs tachyon hook set, high elasticity boron shaft vs high elasticity graphite shaft, and titanium layered shaft vs titanium implant shafts, to name but a few. These high–level battles of belief and pride are part of the bass fishing legacy of Japan and helped drive innovation in both camps.
After 30 years, the goals of Imae and Ito came into serendipitous alignment. They wanted to create the “real thing”—competition be damned. Something that could showcase the theories, techniques, knowledge, and sensibilities of Japanese fishing for the world to see.
Drawing upon many years of challenges and innovations, Ito and Imae could see the ideal solution to bass tackle. That’s why the I x I is bass fishing newest answer, representing a fusion of knowledge. It’s a chemical reaction that is explosively expanding the potential of bass fishing. The skills and sensibilities of the two masters, Imae and Ito, come together in this fusion of experience, innovation, and passion. This represents a whole new potential in the world of bass fishing.
The IxI Shad. Challenge, accepted.
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